Category Archive: News

Important Race Announcement

It is with great disappointment that we announce the cancellation of the 2019 Verizon New York City Triathlon, owned and produced by Life Time.

Through this week and into the approaching weekend, the New York City metro area has experienced multiple weather advisories, including severe heat warnings, continued heavy rainfall and thunderstorm watches. Race day temperature and humidity levels are projected to reach extreme levels.

After exhausting all options to mitigate athlete, volunteer, spectator and staff exposure alike, we are unable to provide either a safe event experience or an alternate race weekend. As a result, in collaboration with the City of New York and all supporting agencies, Sunday’s triathlon has been cancelled.

Despite the cancellation, registered athletes are able to visit the Sports & Fitness Expo and pick-up t-shirts and medals. Please read below for the full athlete impact, continuing events and the 2020 entry process.

2019 Participant Implications
Participants registered for the 2019 event will receive a refund in full. Registrants do not need to contact the event, as the transactions will automatically post to the registrant’s card on file within 2-3 weeks. Due to the volume of this event, it will take time to process all refunds individually so we appreciate your patience.

2020 Event Details
The Verizon New York City Triathlon, produced by Life Time will return on July 19, 2020. Next year’s event will feature a venue change (the first in event history) and a reduced capacity of 2,500 participants. Due to anticipated demand, the event will again utilize a random selection-based system. Full details for the 2020 selection process will be communicated in the next week.

Continuing Events
While Sunday’s race may have been cancelled, some previously scheduled Verizon New York City Triathlon weekend events will continue as planned, including:

New York City Triathlon Sports & Fitness Expo
Friday 12-8pm, Saturday 10am-6pm, Hilton Midtown

Free and open to the public, the Expo features dozens of industry exhibitors showcasing the latest and greatest in endurance sports. Registered 2019 participants are encouraged to visit the Expo to pick up their race packets and t-shirts and chat with coaches and staff alike. Friends/Family are welcome to pick up race packets for other athletes by showing a text message or email from the registered athlete granting them permission.

Life Time Tri New York City Diaper Derby
Friday, 1pm, Hilton Midtown

This cutthroat competition hosts 30 children in a single-elimination tournament. Youngsters crawl 12 feet – past hundreds of flashing cameras, ravenous parents, and smiling spectators – to victory across the finish line. Winners of each heat will have the chance to crawl for the gold in the championship round to earn giggling rights.

New York City Triathlon Hydration Station
Sunday, DETAILS TBD  

The race may have been cancelled, but that won’t stop Life Time and Manhattan’s only triathlon from mobilizing to make a difference. Join fellow athletes, local coaches and event staff as they distribute bottled water and Gatorade — doing their best to keep New York cool during this heat wave. 

Volunteers
Friday 12-8pm, Saturday 10am-6pm, Hilton Midtown
Volunteer shifts at the Expo are still planned to continue as scheduled.


Questions & Answers

Please visit our Cancellation Q&A page for further details.

We appreciate your support and understanding with this difficult decision. We hope to see you this weekend at the New York City Triathlon Health & Fitness Expo and additional supporting events.

2019 Athlete Guide Now Available

It’s time.

Started in 2001, the Verizon New York City Triathlon has welcomed more than 65,000 competitors of all abilities, backgrounds and goals into the sport’s most iconic of venues.

During this 19th running, we’re excited to welcome another 4,000 participants representing 33 countries and 45 U.S States into the world’s most iconic of cities.

Whatever your experience level or race goal, we hope you’re excited for the weekend ahead, and look forward to greeting you in person at Packet Pick-Up.

Prior to that, please take a few minutes to review this year’s Athlete Guide, offering course maps, schedules, wave start assignments, venue maps and much more. As always, watch for last-minute event details to be communicated via email, website and social media platforms throughout race weekend.

> Download the 2019 Verizon NYC Triathlon Athlete Guide

> Download the 2019 Verizon NYC Triathlon Spectator Guide

Download the Athlinks App
Additionally, reference the Verizon New York City Triathlon event schedule, maps and other pertinent information from the Athlinks app.

Get ready for an incredible weekend of racing.
See you in the Hudson!

2019 Life Time Tri Series Medal Sculpture

Life Time is proud to unveil a new finisher medal concept across the 2019 triathlon season, recognizing both indoor and outdoor triathletes, as well as encouraging multi-event participation.

All Life Time Tri finishers can celebrate their accomplishments in unison. Not only will Life Time’s outdoor tri finishers continue to receive a commemorative, 3.5″ finisher medal, but all 2019 Life Time Indoor Tri participants will receive a 3.5″ finisher coin when they continue their journey at one of Life Time’s signature outdoor triathlons. The concept applies to both individuals and relay teams alike.

In a unique twist, both the finisher coin and medals can be assembled to create a unique, silver-plated, 9.4″ tall water bottle display sculpture. The concept recognizes and rewards multi-race participation, where those who finish multiple outdoor events have the ability to “build” taller sculptures. Each event’s finisher medal creates a new layer in forming a complete bottle.

Note: The 2019 New York City Triathlon medal design will be unveiled separately.

How It Works
The finished sculpture consists of three types of components, illustrated below:

  1. Indoor Tri Base Coin (1): Those who completed a 2019 winter or spring Life Time Indoor Tri event can earn a 3.5″ finisher coin, which can be used as the base foundation for the bottle sculpture.
  2. Outdoor Tri Finisher Medals (9): Participants have the ability to collect up to nine individual race finisher medals across the 2019 outdoor season, each of which forms a separate layer of the bottle. The medal designs are .75″ thick, similar to a hockey puck shape. Special grooves will ensure the medals remain neatly layered when laid on their side and stacked.
  3. Multi-Race Bottle Topper (1): Finally, the sculpture’s top portion is earned when athletes compete in two or more outdoor Tri Series events across the 2019 season. Read the Special Implications section below for more details.

How to Obtain the Components
The full sculpture consists of a maximum 11 unique pieces, exclusively issued from two points:

  • Pre-Race Expos: Both the Indoor Tri Coins and Multi-Race Bottle Toppers will be distributed from a Life Time Tri promotional booth located at each outdoor triathlon’s scheduled Expo or Packet Pick-Up. Upon visiting the booth, qualifying individuals must:
    • Indoor Tri Base Coins: Present proof of completing at least one of the 2019 Life Time Indoor Tri completion. Qualifiers are limited to a maximum of one coin each.
    • Multi-Race Bottle Toppers: Present proof of registration for a second 2019 Life Time outdoor triathlon. Qualifiers are limited to one topper each.
  • Finish Lines: Individual race finisher medals will be presented to all participants immediately after crossing the Finish Line. A total of eight regular finish medals will be available through the 2019 season, with an additional (ninth) medal available exclusively to Life Time Tri Series Championship event finishers:
    1. South Beach Triathlon (4.14)
    2. Life Time Tri CapTex (5.27)
    3. Life Time Tri Minneapolis (7.13)
    4. New York City Triathlon (7.21)
    5. Chicago Triathlon SuperSprint (8.24)
    6. Chicago Triathlon (8.25)
    7. Life Time Tri Tempe (9.15)
    8. Escape to Miami Triathlon (9.22)
    9. Life Time Tri Series Championship (7.21)

Special Implications
The special nature of the new medal concept will impact some markets in unique ways:

  • South Florida Athletes: Those enrolled in the Miami Challenge will automatically qualify for the Bottle Topper piece, which will be available at the South Beach Triathlon Packet Pick-Up. Proof of the 2019 Escape to Miami Triathlon registration must be presented.
  • Chicagoland Athletes: Those competing in both the (Saturday) SuperSprint and (Sunday) Sprint/International events, as well as all Triple Challenge participants, will automatically qualify for the Bottle Topper piece.
  • Life Time Tri Series Championship Athletes: Championship event finishers will receive two separate medals (both the New York City Triathlon and Championship events).
  • Life Time Tri Series 7-Pack Purchasers: Those who enrolled in the inaugural Series 7-Pack program are in a great position to build those bottles!

Additional Details
Qualifying individuals do not need to pre-register or enroll in any type of formal program. Simply show-up on-site at each race venue to claim your bling.

Both Indoor Triathlons Base Coins and Multi-Race Bottle Toppers will be available at the Life Time Tri promotional booth. Quantities are limited to the first 1,000 and 500 individuals respectively.

Components must be picked-up exclusively in person at each event (they cannot be mailed) on an individual basis only. Just like the standard packet pick-up process, participants are not allowed to pick-up components for others. No exceptions will be made.

The medal distribution applies to individual and relay team participants at any distance, subject to each event’s registration capacities. Each relay team member must submit proof of participation in another event to claim their components.

As the 2019 tri season commences, we plan to keep tabs on those athletes with the tallest bottles to date, rewarding the ultimate winners with big swag, complimentary 2020 race entry and lots of bragging rights!  We want to know: #HowBigIsYourBottle?

Should you have other questions about the 2019 medal concept, please don’t hesitate to email us at events@lt.life.
Otherwise, get ready for a BIG season of bling!

Ben Kanute and Sarah Haskins Win the 2018 2XU NYC Triathlon

FOR IMMEDIATE RELEASE 

BEN KANUTE AND SARAH HASKINS-KORTUEM ARE TOP FINISHERS AT 2018 2XU NEW YORK CITY TRIATHLON

Marcelo Moreira and Gaby Bunton Win Inaugural Life Time Tri Championship 

NEW YORK (July 1, 2018) — Ben Kanute of Phoenix, AZ won the male professional division in 1:46:34 and Sarah Haskins-Kortuem of Eureka, MO won the female professional division in 1:59:53 at today’s 2018 2XU New York City Triathlon.

4,000 Pros, ParaTriathletes (physically challenged) and Age Group athletes competed in the event, produced and presented by Life TimeSM– Healthy Way of Life. Tens of thousands of spectators cheered on the athletes throughout the course.

In the male professional division, Cameron Dye of Boulder, CO finished second with a time of 1:47:04, followed by third-place finisher Jason West of Boulder, CO with a time of 1:47:47. In the female professional division, Laura Goss of Boulder, CO finished second with a time of 2:03:02, while Cecilia Dvis-Hayes of New York, NY finished third with a time of 2:04:05. 30 professional triathletes participated in the event which offered a $30,000 prize purse.

The inaugural Life Time Tri Championship, a race-within-a-race competition, was held during this year’s event, awarding individuals who have qualified across the 2017-2018 Life Time Tri Series, a chance to compete for more than $63,000 in cash and prizes. The overall male winner was Marcelo Moreira of São Paulo, Brazil with a time of 1:58:15 and the overall female winner was Gaby Bunton of Saint Paul, Minnesota with a time of 2:12:26. First, second and third place prizes were also awarded to the top men and woman for each of the twenty competitive divisions.

Participants swam 1.5-kilometers (.93 miles) in the Hudson River, biked 40-kilometers (24.85 miles) on the Henry Hudson Parkway, and ran a new 10-kilometers (6.2 miles) course through Central Park to complete the event.

For the seventh consecutive year, the Challenged Athletes International Championship was held during the race and a prize purse of $5,000 was awarded to the top three physically challenged triathletes.

The 2XU New York City Triathlon, the only Olympic distance triathlon in New York City, is part of the The 2018 Life Time TriSM Series, which includes seven triathlons across the country between April and September.

For complete results from the 2XU New York City Triathlon visit www.nyctri.com. For more information and updates on the Life Time Tri series, visit lifetimetri.com, “Like” the Life Time Tri Facebook page or follow @lifetimetri on Twitter.

More information about Life Time Athletic Events is available at EventsByLifeTime.com, on Twitter @lifetimefitness and the Life Time Instagram page.

Photos from the race are available upon request.

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About the 2XU New York City Triathlon
The 2XU New York City Triathlon, the only international-distance triathlon in New York City, is a signature event within the 2018 Life Time Tri Series, which includes seven triathlons across the country including: South Beach, CapTex, Minneapolis, New York City, Chicago, Tempe and Miami. In its inaugural year,683 people signed up for the race, today it is one of the most in-demand triathlons in America.

About Life Time® – Healthy Way of Life
Life Time champions a healthy and happy life for its members across 137 destinations in 38 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompasses the entire spectrum of daily life for individuals, couples and families of all ages. More info is available at http://www.lifetime.life/.

About 2XU
Founded in Australia in 2005, 2XU is the global leader in sports compression and high-performance sports apparel. 2XU compression is designed and tested in consultation with sports scientists and industry experts, and is backed by independent, scientific research by the Australian Institute of Sport and other leading research teams. Present in more than 70 countries worldwide, 2XU is the sportswear brand of choice for the world’s best athletes and sports teams. 2XU helps athletes of all abilities to train, perform and recover at their peak across sports including running, high-intensity interval training, basketball, football and triathlon.

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Race Alert Level – HIGH (RED)

10:15 AM, July, 1 2018

Due to quickly rising wet-bulb and ambient air temperatures, the 2XU New York City Triathlon staff wish to advise all athletes and spectators of the following:

EAS Level
We have elevated the Event Alert System level to HIGH (Red). This means conditions are potentially dangerous. Athletes should slow down and observe course changes and follow event official instructions and consider stopping.

Course
Athletes on or entering the run course are now being diverted from 72nd Street directly into the Finish Line. The abbreviated Run Course will span approximately 1 mile.

Spectators
Spectators are advised to seek shade and hydrate though the morning – multiple water fountains are available throughout Central Park as well as complimentary beverages available from sponsors/vendors in the Finish Festival. Listen to your body and seek assistance if you need.

Further Updates 
Should conditions worsen, or the EAS level change, please follow staff instruction accordingly. For the most current details, please visit the 2XU New York City Triathlon Facebook page and listen for race day public address announcements.

Thank you for your attention and support. We appreciate your understanding as we implement these changes to provide you with a safe race experience.

 

Pre Race Alert

10:00 PM, July, 30 2018

In preparation for potentially record high temperatures, race management will be monitoring wet-bulb and ambient air temperatures. Additional assets have been put into place in anticipation of the temps, particularly for runners who will face the higher temperatures later in the day.

Tomorrow’s race will begin under a MODERATE (yellow) flag, meaning less than ideal conditions. In the event these conditions warrant, adjustments to the Run course may be made.

We understand there has been a variety of rumors and speculation around tomorrow’s event. As of this evening no modifications have been made and we are planning for a 1.5K swim, 40K bike and 10K run.

Should conditions worsen, or the EAS level change, please follow staff instruction accordingly. For the most current details or official race updates, please visit the 2XU New York City Triathlon Facebook page.

Thank you for your attention and support.

 

Important Race Update

Due to extreme temperatures and humidity levels, the 2XU New York City Triathlon staff wish to advise all athletes of the following:

EAS Level
Due to continued, excessive heat, we have elevated the Event Alert System level to MODERATE. You will notice a series of color-coded flags throughout the venue. Sunday’s race will begin under a yellow flag, which means conditions are less than ideal. Should the EAS level further change, the corresponding flag color will be raised.

Course Support
Beyond six fully-stocked fluid stations, the event has increased the amount of misting stations and medical support throughout the event. Ice towels will be distributed at the Finish Line.

Plan to adequately hydrate with water and Gatorade Endurance formula before, during and after the event. Water will be available in transition as well as at the swim start. Water and Gatorade Endurance Formula will be available across all Run Course aid stations. Listen to your body. If you don’t feel comfortable, slow down and ask for assistance.

Further Updates 
Should conditions worsen, or the EAS level change, please follow staff instruction accordingly. For the most current details, please visit the 2XU New York City Triathlon Facebook page and listen for race day public address announcements.

Thank you for your attention and support. We appreciate your understanding as we implement these changes to provide you with a safe race experience.

Eat. Hydrate. Sleep. Hydrate. Triumph

 

Download the Athlinks App
Stay in the know with the 2XU New York City Triathlon event schedule, maps and other pertinent information from the Athlinks app, available for free on iOS and Google Play.

 

 

 

2018 2XU NYC Tri Athlete Guide Now Available

The Big Apple Awaits!

Since its inception in 2001, the 2XU New York City Triathlon has become a time-honored summer tradition. The city becomes a stage for Olympians, Paralympians, veterans and aspiring amateurs alike to push their limits in the center of the world’s greatest stadium. Nothing says New York more than the Hudson River, the West Side Highway and Central Park!

Whether you’re a first-timer or an 18th-timer, please take a few minutes to review this year’s guidebook. The interactive Athlete Guide offers course maps, schedules, wave start assignments, venue maps and much more. As always, watch for last-minute event details to be communicated via email, website and social media platforms throughout race weekend.

> Download the 2018 2XU NYC Tri Athlete Guide

> Download the 2018 2XU NYC Tri Spectator Guide

 

New Rules Released
The 2XU NYC Tri will adhere to a new set of event rules, created specifically for all 2018 Life Time Tri events. These rules apply to all triathletes: able-bodied, para and professional alike. Please review the rules within the Athlete Guide and view the video at LifeTimeTri.com/Resources/Rules for more insight.

 

Download the Athlinks App
Additionally, reference the 2XU New York City Triathlon event schedule, maps and other pertinent information from the Athlinks app. NOTE: Additional functionality will continue to come online during the 2018 season.

 

 

Get ready for an incredible weekend of racing.
See you in the Hudson!

New Course Announcement

New Run Course Set for the 18th Annual 2XU New York City Triathlon

NEW YORK (May 29, 2018) — 5,000 athletes will take to the river, roads and parks of Manhattan to compete in the 18th annual 2XU New York City Triathlon produced by Life Time® – Healthy Way of Life, on Sunday, July 1.

For the first time in race history, the run course will be altered so that the race will now flow through Central Park in a counter clockwise direction. This change will bring runners through the southern end of Central Park, and reduce hills by 10% (without the North Woods). Limited general entry and charity team spots are still available.

Click Here for 2018 Course Map

The course change is a first step within a larger initiative, led by Life Time, to create a new and improved athlete and spectator experience at the 2XU New York City Triathlon. The adjusted course will take veteran and first-timers through a new race experience, emphasized by the incredible views of midtown Manhattan near 59th Street.  In an effort to make the course more accessible, more than 100 feet of hills have been eliminated, reducing the total course incline by 10%, from 331 to 303 total feet of climbing. The course will also be more spectator-friendly, offering easier access to viewing areas and closer proximity to midtown Manhattan.

“Athletes of all abilities will appreciate the new run course – veterans who have been with us for many years will enjoy the novelty, first timers can rest easy as they prepare for fewer inclines, and all will be able to take in the iconic views of midtown Manhattan as they run downtown through Central Park,” said Gladys Cueto, Race Director. “As the 2XU New York City Triathlon grows we want to continue to improve upon our race and with that the participant and spectator experience; this new run course is a great first step.”

The 2XU New York City Triathlon, part of the 2018 Life Time Tri Series, which includes seven signature races across the country, is the only International distance triathlon in New York City. The race, is expected to draw 5,000 participants, including Pros, Paratriathletes (physically challenged) and Age Group athletes from around the world. Participants will swim 1.5 kilometers (.93 miles) in the Hudson River, bike 40 kilometers (24.85 miles) on the Henry Hudson Parkway, and run 10 kilometers (6.2 miles) in Central Park. Pro athletes will kick off the race by jumping into the Hudson at 5:50 a.m. The winner is expected to cross the finish line in Central Park at 7:30 a.m.

More than $90,000 in cash and prizes will be awarded to this year’s field, including professional triathletes and amateur athletes alike. The 2018 event incorporates the inagural Life Time Tri Championship event – featuring 250 able-bodied and paratriathletes who qualified across the 2017 Life Time Tri Series.

Race weekend will kick off on Friday, June 29 with the beloved NYC Tri Diaper Derby, featuring future triathletes crawling to victory during “the slowest two minutes in sports.” On Friday night, 500 athletes – wearing nothing but their undergarments – will run 1.7-miles through Central Park during the Pair of Thieves Underwear Run.

What To expect with the 2018 Life Time Tri Series

The 2018 Life Time Tri season is about to get interesting…

If you haven’t heard yet, we’re taking some bold steps next year, launching a myriad of new initiatives and innovations the industry hasn’t yet seen.

Our goal is to make the sport of triathlon a bit more friendly for new athletes, as well as enhance the experience of our seasoned veterans.

Why? It’s simple. We need to bring new life to short course triathlon.

Like any industry, if we’re to remain relevant to our existing marketplace, or even consider tapping into new audiences, we’ve got to adapt. We must find ways to convince veterans to have another go. We must invent opportunities for millennials to consider short course triathlon in their evoked set of personal activities.

While we’ll continue producing high-value events in iconic destinations, no longer can our incredible team label ourselves as “event producers.” Instead, we now consider ourselves to be in the Athlete Development business. Each of us are responsible for motivating, educating and physically preparing our customers for the challenge at hand. Make no mistake, this is all heavy lifting – and it’s needed.

After 12+ years in this sport, we continue to believe that short course triathlon still has its place in the endurance universe. We want to inspire and influence the multisport lifestyle for years to come, which is why our 2018 season will focus on these four initiatives:

  • We will simplify our approach.
  • We will increase accessibility to the party.
  • We will incorporate convenience into our sport.
  • We will rekindle the fun factor.

Allow me to explain…

Simplify
Let’s start with pricing. This year, all event prices include both registration fees and insurance. If you’ve ever attempted to explain the concept of secondary participant coverage fees to a non-triathlete, you understand.

Then, there’s the inclusion of both Coaches and Race Officials at each of our 2018 races. If you participated in our 2017 events, you likely observed the “Ask A Coach” booth at the Expo. This will be a standard next year, staffed by race-familiar experts whose duty is to offer complimentary, face to face guidance – from education to motivation, whatever it takes to reduce confusion and/or enhance the athlete experience.

Speaking of our Race Officials, you may notice something a bit different from them in 2018: actual athlete interaction. New penalty assessment is here. Gone are the days of being surprised with 2 or 4-minute additions to your finish times. Now, should an Official experience a rule infraction, they will automatically communicate with the offender – who will subsequently be directed to a penalty tent placed beyond T2. Much like Ironman and ITU, athletes will serve time penalties while on-course. Once they cross the finish line, there are no modifications to timing – which alleviates many historic awards ceremony issues. Stay tuned for full details on the 2018 rules.

Accessibility
Our goal is to make triathlon more diverse and more appealing to the masses. That means we need to be prepared to offset typical barriers to entry, often educational, physical training or financially-focused.

As for education, we will continue to offer free programs in every market, from Tri101 webinars, to fully-immersive first-timers’ programs. We will also offer physical training options, from online training plans to complimentary swim clinics to comprehensive (fee-based) in-club coached sessions. Of course, we’ll continue to support Women For Tri, local Para Tri organizations, inner-city development programs, and others looking to expand triathlon’s reach.

We’re also excited about our new scholarship program. We get it – triathlons are not cheap! To support those in financial need, Life Time Tri is proud to introduce a unique program to ease the possible financial burden. Twelve race entries will be donated across each of our events. Learn more.

Indoor Triathlons return on January 21, 2018. This national event series is the ultimate promotional opportunity for our sport. Last year, more than 6,000 individuals (the majority with zero triathlon experience) participated in the 10-minute swim, 30-minute bike and 20-minute run events. At only $30 each, these are hot commodities (and each limited to 100 participants). Like our outdoor races, registration opens November 1. Details here.

By the way, the 2018 2XU New York City Triathlon returns to general entry this year. Gone is the lottery process, which started back in 2010. With 4,000 slots up for grabs, and now accessible to a first-come, first-served audience, this race will quickly sell out.

Convenience
Simply put, triathlon is anything but convenient. Tons of gear. Early mornings. Long waits. This sport can test anyone’s patience. Where we can, we’ll expand the model in place at the Chicago Triathlon, with flexible transition access, allowing for late check-ins or early check-outs.

In 2018, we will offer beginner-friendly starts at all races. During registration, participants will notice a new set of “race divisions,” where they select from either Competitive or Recreational groups. These new divisions (e.g. First-Timers, Friends + Family) will begin at separate times from the often intense, veteran triathletes. Allowing athletes to start with, and participate alongside, others of their choosing is long overdue. Further, some events will feature “Early Bird” or “Late Owl” start options – scheduled at the extreme ends of the day. Because these individuals are taken out of typical Age Groups, they are designated as Recreational athletes, thus not eligible for competitive awards. Capacities will vary by event.

Another convenience we’re incorporating into select event is race day Packet Pick Up. Available to the first 25 individuals at South Beach, CapTex, Minneapolis and Tempe (more races to come), athletes will be able to skip the Expo and check-in on race morning – a huge convenience for those with busy weekend plans, or those hoping to avoid hotels. A $25 convenience fee will apply.

The Fun Factor
If we’re not having fun, what’s the point?  We’re taking a stand, rolling-up our sleeves and mandating that everyone enjoy themselves while participating in our events! Sure, it’s OK to be (a bit) serious, but in the end, we want to see your smiling faces at the finish line. Staff and volunteers will be there to greet you, and to properly “knight” you with some new hardware. Through our partners at Athlinks, we’ll eventually be able to celebrate first-timer finishes and PRs, too – right in the finish chute!

Last week, we debuted the 4-person Mixed Relay competition in San Diego – to rave reviews! In the near future, we plan to unveil more experimental race formats like this, offering unique iterations of the classic swim-bike-run format. Chicago’s Triple Challenge will certainly return in 2018, as well as a new “Double” format in select markets.

Finally, it doesn’t get more exciting that the 2018 Life Time Tri Championship event, held within the 2018 2XU NYC Tri on July 1. We’re recognizing and rewarding the fastest athletes across the Life Time Tri Series with a blowout in NYC! Free biking shipping, a $50K prize purse and VIP access is only the beginning. Two qualifying races remain: South Beach (with expanded qualification standards [6-deep] due to Escape to Miami’s cancellation) and CapTex in Austin.

So, that’s our plan. We realize this is a lot, but it’s all necessary. Necessity stimulates innovation. Innovation leads to growth. Or so we hope.

Over the next 13 days, and forthcoming weeks and months, we’ll continue to deep dive into each of these innovative programs, philosophies and opportunities. Meanwhile, mark your calendars for Wednesday, November 1 at noon when registration opens for all 2018 events.

Let’s do this!

Scott “Hootie” Hutmacher
Brand Manager, LIFE TIME Tri